International Business Fundamentals

Code: PRM1003
Credit Hours: 40

Project Management is an essential discipline used across all business environments and ensures the success of key deliverables such as new products and services and marketing initiatives, along with accompanying technical infrastructure. Topics to be covered include integration, scope, time, cost, quality, human resources, communication, risk and procurement management.

Code: ENT1003
Credit Hours: 40

This course is designed to provide the entrepreneur with the basic, practical procedures and tools that are required when strategically planning to enter international markets. Emphasis is on entrepreneurial activities, including sourcing, purchasing from Canadian sources (i.e. manufacturers, export merchants, trading houses), and placing products in strategic international markets.

Code: BUS1003
Credit Hours: 40

This course will serve as a broad introduction to business in Canada today and the environmental forces influencing the nature of organizations. Students will examine the purposes and activities of organizations of various types, sizes and structures and the interrelationship among functional areas within the organization. Students will begin to study the dynamic relationships among business, government and labour and the nature and impact of competition on small, medium and large businesses within various industries, both domestic and international.

Code: BUS2003
Credit Hours: 40

Today’s successful businesses must operate within the global context. This course looks at how domestic and foreign organizations are reorganizing, and new businesses are being shaped by the ever-changing international business environment. Concepts include global commerce, and topics that relate to establishing strategic partnerships with businesses around the world.

Code: COM1003
Credit Hours: 40

This course prepares students to share their knowledge, skills and innovation, clearly and effectively. All high-functioning organizations value a person’s ability to effectively express themselves verbally, in writing and via a range of social media tools and technologies, some of which are still emerging into common usage. This course will build students’ presentation and communication skills and challenge them to take their written and oral skills to a more professional, contemporary level.

Code: GEN1003 
Credit Hours: 40

Cultural differences, if not understood, can be a significant barrier to the implementation and success of a business venture. Today’s international business manager must be able to lead and work effectively when interacting with people from other cultures or living in other cultural environments. In this course, students will examine diversity in business settings and/or people that will be encountered in a career. Students will develop, implement and analyze a variety of strategies and communication styles to address cross cultural variables. 

Code: FIN1003 
Credit Hours: 40

This course introduces students to the function of finance in a corporation. Topics include: capital investment decisions, taxes, cash flow, time value of money, capital budgeting, stock and bond valuations, evaluation of risk vs. return trade-offs, determining the cost of capital, the capital structure question, dividend policy, cash, credit and inventory management. 

Code: MKT1003 
Credit Hours: 40

In this course, students will examine how marketing is practiced in Canadian business today. They will explore the purpose of marketing, the environmental forces, how target customers are identified and the process of market segmentation and positioning. The course will focus on explaining and exploring the elements of the marketing mix, product, price, place and promotion. 

Code: MKT2003 
Credit Hours: 40

The focus of the course will be on learning how to solve complex marketing problems in a global environment through case analysis examples and assignments.  The role of Social Media and Customer Relationship Management tools, analytics and metrics will be discussed within the context of creating an outstanding customer experience for both Business to Business (B2B) and Business to Consumer (B2C) markets. 

Code: ACT1003 
Credit Hours: 40

Accounting systems are the universal language for business worldwide. This introductory course covers the complete accounting cycle, from the recording of transactions in journals to the preparation of common types of financial statements used by businesses in Canada. Students examine how to record and summarize transactions into financial statements used by external stakeholders, prospective investors and businesses to manage internal operations.

Code: CSR1003 
Credit Hours: 40

This course takes a critical look at the link between corporate social responsibility (CSR) and international development, and the how CSR has been implemented increasingly by partnership between the business and the development sectors. The course will include the debate on what CSR is and where it is going; failures and success of CSR among corporations; philanthropy versus CSR; poverty and supply chain issues; limitations of international agencies; and socially responsible investment in developing countries. Students learn how corporations can become more involved in development by taking actions inside and outside the company, which ultimately will be in their best interests.

Code: BUS3003 
Credit Hours: 40

The course addresses a wide range of issues and questions using statistical techniques such as collection, analysis and interpretation of data, measures of central tendency and dispersion, probability and probability distributions, sampling and sampling distributions, estimation, statistical hypotheses testing, test of goodness of fit, regression and correlation. Problem solving for business and economics, social and physical sciences, engineering, etc. are used.